BizReport : Advertising

Advertising

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Tuesday, April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>

Tuesday, April 29, 2008

Radio: Off-air only growth segment in 2007

The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>

Monday, April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. >>

Monday, April 28, 2008

ScanScout, Broadband Enterprises partner for video overlay ads

Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads. >>

Friday, April 25, 2008

More content partnerships available for the Marchex Network

With fresh content becoming more mandatory for websites each day, many sites - especially local business websites - are desperate for good content. The Marchex Network is hoping to solve some of those problems with new content partnerships for it's network of 150,000 local websites. >>

Friday, April 25, 2008

Online video ad ROI council formed

With more and more marketers becoming interested in the benefits of online video, it was only a matter of time before some of those advertisers banded together to research it's effectiveness. Break Media and several other brands have formed the first online video advertising ROI council. >>

Thursday, April 24, 2008

Travel Ad Network raises investment cash to expand globally

In an initial round of financing, Travel Ad Network has raised $15 million in venture capital to fund a global expansion project. The project will help TAN build the largest travel audience in the world. >>

Thursday, April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones. >>

Thursday, April 24, 2008

24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the network. >>

Wednesday, April 23, 2008

HealthCentral, IAC partner for new ad network

Health marketers may benefit from a new advertising partnership between HealthCentral and IAC. The two have partnered to create a new advertising network targeted to health marketers. HealthCentral's network includes more than 30 health related websites. >>

Wednesday, April 23, 2008

Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion

Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>

Tuesday, April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles. >>

Tuesday, April 22, 2008

Hitwise: Video served nearly equally from search engines, social networks

With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>

Tuesday, April 22, 2008

KickApps, WorldNow partner for local TV social networking

Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment. >>

Tuesday, April 22, 2008

Tremor Media launches new video suite

Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats. >>

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