Looking for alternative to pre-roll ads on video platforms, AOL is launching a video ticker. The ticker is a graphic banner ad that is placed directly into online video content. The solution will be displayed while the video clip is streaming but will not interfere with the video itself. >>

Tuesday, November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>

Sunday, November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups. >>

Friday, November 16, 2007

Survey: Advertisers must increase new media budgets

Advertisers are only slowly accepting new media. That is the indication from a new survey which states that 45% of marketers allocate only about 10% of their ad budgets to new media. >>

Friday, November 16, 2007

Forecast: WOM to exceed $1 billion in 2007

Word of Mouth (WOM) marketing efforts are now expected to reach more than $1 billion in 2007 according to a new forecast from PQ Media. WOM efforts reached $981 million in 2006, a 35% increase. >>

Friday, November 16, 2007

"Black Friday" websites draw early attention

Traffic to Black Friday advertising website is increasing at a faster rate than it did in 2006. According to a report from Hitwise, traffic increased 52% year over year. >>

Thursday, November 15, 2007

Canadians turn to Internet for careers

There is an interesting new poll from Ipsos Reid that indicates more and more Canadians are turning to the Internet to promote their careers. According to the poll about half of all Canadians say they have or intend to use the Internet to further their career aspirations. >>

Wednesday, November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Wednesday, November 14, 2007

AdSense ads clickable areas restricted

Recently implemented AdSense changes may have an impact on your click-through rates and revenues, as Google attempts to reduce accidental clicks and increase value for advertisers. >>

Tuesday, November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network. >>

Tuesday, November 13, 2007

Study: Auto marketers should target lifestyle hubs

A new study from ValueClick Media and Goodway 2.0 suggests that consumers are not as greatly influenced by "traditional" online marketing efforts. The study suggests that rather than typical automotive hubs, marketers should target across a broader range of online categories. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Tuesday, November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

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