BizReport : Advertising

Advertising

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Monday, January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Monday, January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Monday, January 07, 2008

Marketing channel offers new opportunity

A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices. >>

Friday, January 04, 2008

Stereotypical representations offputting to ethnic minorities

U.S.-based ethnic minorities were asked how they felt about stereotypical representations of their groups in advertising and, surprise surprise, they’re not at all happy with it. >>

Friday, January 04, 2008

GroupM: World ad spend rising faster than U.S. ad spend

Though the U.S. ad spend is expected to reach $168 billion in 2008, the global advertising outlook is a bit better according to a recent report from GroupM. The outlook indicates that globally, ads will see a 7% increase to reach more than $479 billion. >>

Friday, January 04, 2008

Wizzard offers dynamic insertion for podcast ads

A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts. >>

Thursday, January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers. >>

Thursday, January 03, 2008

JPMorgan: Search could reach $30 billion in 2008

One of the first forecasts for the new year is out and it reports that online advertising will begin to see a decrease in revenues but online companies will continue to see higher profits than their offline counterparts. Analysts from JPMorgan Chase released an outlook this week which indicates Internet publishers, search engines and ecommerce hubs could grow four time faster than the generalized stock market. >>

Thursday, January 03, 2008

comScore: 66 million log on to CPG sites

Consumer Packaged Goods (CPG) websites may not have the same buzz as social networks, video or news sites but consumers are still logging on. According to a recent comScore study more than 66 million users logged on to CPG sites in Q3 2007, a 10% increase over 2006. >>

Thursday, January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>

Wednesday, January 02, 2008

Study: Don't skimp on the simple things

Fancy graphics and slideshows, high profile viral video and branded mini-sites. These are all very popular new forms of advertising, but these options shouldn't overtake the tried and true online ad options according to a recent survey by Anderson Analytics. >>

Wednesday, January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>

Friday, December 28, 2007

Study: Consumers are more engaged with online video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online than on television. >>

Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers

Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>

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