BizReport : Advertising

Advertising

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Tuesday, September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>

Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Monday, September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Monday, September 17, 2007

Real estate publisher to target affluent consumer base with ad network

Real estate publishing giant Network Communications and Godengo, an online advertising network, are collaborating a new ad network that will target affluent consumers interested in the housing market. >>

Friday, September 14, 2007

Rich media perfect for entertainment ads

A new report from PointRoll says rich media advertising is a perfect fit for entertainment advertisers and drives increased interest from consumers. >>

Thursday, September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>

Thursday, September 13, 2007

TNS: Online display ads increase 17%

The latest findings from TNS Media Intelligence indicate that online advertising is growing faster than other ad mediums. The online display ad spend increased by about 17% in the first six months of 2007. The overall ad spending is actually down about 0.3%. >>

Wednesday, September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>

Monday, September 10, 2007

Marketing execs lack online video strategy knowledge

Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge. >>

Monday, September 10, 2007

Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage? >>

Wednesday, September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. >>

Wednesday, September 05, 2007

Consumers don't need to react to remember

While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. >>

Wednesday, September 05, 2007

Heavily formatted content dismissed as ads

The U.S. Census Bureau’s website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors. >>

Wednesday, September 05, 2007

Local online ad spend to reach $2.8 billion

A recent forecast from eMarketer has the local online advertising spend reaching $2.8 billion in 2007. That is about 13% of the total US online ad spend, up only about 1% from 2006 levels. Local websites - both traditional media and user-generated content sites - are driving these local sales. >>

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