BizReport : Advertising

Advertising

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Friday, June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Friday, June 15, 2007

DTC brands ignore web for print

Auto and apparel marketers may be flocking to the Internet for increased ad exposure but pharmaceutical marketers are not. According to a recent TNS Media Intelligence report, direct-to-consumer ads from pharmaceutical companies are practically ignoring the web in favor of print and television ads. >>

Thursday, June 14, 2007

Increase in U.K. online display campaigns

New figures from Nielsen//NetRatings show that the number of online display campaigns in the U.K. rose by over 30 percent from January through April 2007, compared to the same period last year. >>

Thursday, June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>

Wednesday, June 13, 2007

More advertisers turn to ad networks

A new study indicates that advertising networks aren't going anywhere. In fact, more online marketers and ad agencies are turning to the different ad networks to better serve campaigns. >>

Wednesday, June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can reap the benefits, there must be a game plan. >>

Wednesday, June 13, 2007

Online coupon usage increases with income

According to new survey results from PriceRunner.com, U.S. consumers with higher incomes are more likely to use online coupons. >>

Tuesday, June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Monday, June 11, 2007

Hearst is creating a sales center for jobs

Hearst Newspapers is in the midst of creating a new online job center that could change the way other newspaper and broadcaster sites operate their job listings. Rather than waiting for employers to contact the job site, Hearst will contact employers first. >>

Friday, June 08, 2007

Courvoisier targets high-achievers online

For the first time, cognac brand Courvoisier is using online marketing to support a campaign targeting consumers. >>

Thursday, June 07, 2007

US online adspend up 16%

Advertisers spent just a little bit less in the first quarter of 2007 than they spent the prior year, according to a recent report from TNS Media Intelligence. The spend declined 0.3%, however the online portion of the total spend increased during Q1. >>

Thursday, June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>

Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

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