BizReport : Advertising

Advertising

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 | next >

Friday, November 07, 2008

New branding tool could put marketers on the map

With more consumers utilizing travel and mapping websites, it makes sense for marketers to follow. A new collaboration between the Travel Ad Network (TAN) and Lat49 could make the transition to travel advertising simpler because they offer mapvertising. >>

Thursday, November 06, 2008

Study uncovers Digital Divas

Women outnumber men on the Internet, so it's no surprise that more and more studies are being conducted into the behavior of women in the digital world. A recent study delved deep to discover a demographic that is gadget-heavy, tech-savvy and loves to shop online. >>

Thursday, November 06, 2008

Report: How to improve SEO for video content

Optimizing content for search engines is not a new concept; however, optimizing video content is something that many marketers are still not doing well. Why? Most likely because video is still a relatively new area. But, with more consumers logging on to look for video clips, marketers need to better harness video and optimizing for search engines is one way to do it. >>

Thursday, November 06, 2008

Report: Web 3.0 is the next frontier

If you thought Web 2.0 - or social networking and rich media - were hard to fathom, the Web 3.0 revolution is just around the corner. According to new research from In-Stat, Web 3.0 is the next wave and will merge social networking with online gaming to create a new world. >>

Wednesday, November 05, 2008

Report: Text, email important to consumers

Telephone and letters, those used to be the only ways to communicate other than face to face. With the advantages of the Internet, however, consumers can communicate without ever meeting another person face to face; which gives marketers more chances than ever to engage the audience. >>

Wednesday, November 05, 2008

Rubicon Project: Global dollars will push online advertising

Advertisers may be cutting back on traditional media advertising, but online avenues are still ripe for the picking. That, according to a recent report from The Rubicon Project, which indicates that more global advertising dollars will infuse the online advertising markets, helping to increase the total dollar amount spent online. >>

Monday, November 03, 2008

IAB: New initiatives should increase growth

A new string of initiatives from the Interactive Advertising Bureau, launched last week, could help online marketers keep a better grasp on their online campaigns. According to the group, the new listing of best practices and guides will help media buyers streamline how ads are purchased and served as well as create automated platforms to transfer ordering information between agencies and publishers. >>

Monday, November 03, 2008

New mobile ad guides released by MMA

The Mobile Marketing Association has released updated guidelines for mobile marketers; these updates include new rules for ads on mobile television and video. >>

Friday, October 31, 2008

Execs feel creative projects 'too safe'

Now is not the time to play it safe with creative projects, is the message being conveyed by a new study from executive staffing firm The Creative Group. >>

Friday, October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends and branding metrics. >>

Thursday, October 30, 2008

Ads on social networks can drive sales

There are opportunities for marketers to run successful ad campaigns on social networks such as MySpace and Facebook and, if done properly, the majority of social networkers don't find it a turnoff. >>

Thursday, October 30, 2008

Report: How the press release can increase sales

If you think all you have to do is put a few product details on a page, a price point and ship it off to interested new hubs, you are mistaken. That is the word from a new report from the Society for New Communications Research. >>

Thursday, October 30, 2008

Eyeblaster offers engagement analytics

Do you ever wonder how a consumer is interacting with your website? What about engagement after leaving your site? If so, a new analytics report from Eyeblaster may give you new insight. The tool shares statistics, metrics and data - including branding and online shopping habits - so that marketers can better measure campaign impact and ROI. >>

Wednesday, October 29, 2008

NASDAQ taps AdGent for Asian ad partner

Could an international advertising partner help your business as the US economy heads into a possible recession? It certainly couldn't hurt. A new partnership, between NASDAQ.com and AdGent 007, could be leading the way for many online marketers. The partnership allows AdGent's sales force to sell ads on NASDAQ.com to Asian and Australian media buyers. >>

Wednesday, October 29, 2008

Forecast: Digital Out of Home spend to increase

With most advertising avenues expecting a decrease is spending - from marketers and from consumers - over the next year, a new report from PQ Media could be of interest. According to the report, Digital Out Of Home (DOOH) ad spending will increase over the next four years. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 | next >