BizReport : Advertising

Advertising

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Thursday, February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. >>

Thursday, February 15, 2007

Times Co. partners with Monster for classifieds

Online job listings site Monster.com just added a big name to its partnerships for online newspaper job listings: the New York Times Company. Under the new agreement, Monster.com will power job ads for papers like The Boston Globe and The New York Times. >>

Thursday, February 15, 2007

Live streaming videos now showing on banner ads

Advertisers can broadcast live events, in real time, to internet users. >>

Thursday, February 15, 2007

Nascar parks Daytona 500 ads online before the race

Nascar, the second-highest rating sport on television, is breaking marketing, and cookie, moulds. >>

Thursday, February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>

Wednesday, February 14, 2007

Consumers prefer shorter online video ads

A recent survey from Advertising.com found that 66 percent of consumers would find video ads more pleasurable, if they were shorter than television ads. >>

Wednesday, February 14, 2007

Ad testing on eBay sites is successful

In an effort to increase buying activity, eBay has been testing Yahoo search advertising on auction item pages. >>

Tuesday, February 13, 2007

Instant messaging features embedded in Yahoo email

Yahoo has moved their mail program into a more social environment. Following the lead of competitor Google, Yahoo has added embedded instant messaging features into their free email program. >>

Tuesday, February 13, 2007

Newspapers run with local video advertising

If you think local television stations or cable networks are having the best results with local online video advertising, think again. According to a new report, newspapers have hit paydirt with online video before local TV stations have. >>

Tuesday, February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>

Tuesday, February 13, 2007

Pepsi directs drinkers to microsites via on-product promotions

An under-the-cap promotion, linking products with microsites, is Pepsi’s next online venture. >>

Tuesday, February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>

Monday, February 12, 2007

More GM ad dollars reserved for digital media

Questions abound over just how much money General Motors cut from their 2006 advertising budgets, but one thing is clear. More of the car company's ad dollars are being held back for digital media markets. >>

Monday, February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Monday, February 12, 2007

First mobile display ads launched by Yahoo

Mobile customers in 18 countries around the world, including the U.S., will now see display ads. These ads will either allow click-to-call functionality or point users to other landing pages. >>

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