http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2008 Thu, 24 Jul 2008 04:10:59 +0100 http://blogs.law.harvard.edu/tech/rss MySpace remains the king of the social networks with a nearly 72% market share, but close competitor Facebook isn’t giving up. According to a new report from Hitwise, US consumers continue to choose MySpace over other social nets but the trend is beginning to change. MySpace shows -6% growth from June 2007 through June 2008 which Facebook showed 40% year over year (YoY) growth. Hitwise reports that Facebook has a 16% market share. ]]> http://www.bizreport.com/2008/07/hitwise_myspace_leads_social_networks_but_facebook_is_growin.html http://www.bizreport.com/2008/07/hitwise_myspace_leads_social_networks_but_facebook_is_growin.html Social Marketing Facebook MySpace social marketing social networks Thu, 24 Jul 2008 04:10:59 +0100 Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. ]]> http://www.bizreport.com/2008/07/study_teens_buy_online_but_prefer_reality_to_the_virtual_wor.html http://www.bizreport.com/2008/07/study_teens_buy_online_but_prefer_reality_to_the_virtual_wor.html Advertising E-commerce Research Social Marketing Trends & Ideas ecommerce online advertising online research Thu, 24 Jul 2008 03:58:08 +0100 Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. ]]> http://www.bizreport.com/2008/07/comscore_branded_websites_increase_marketing_efforts.html http://www.bizreport.com/2008/07/comscore_branded_websites_increase_marketing_efforts.html Advertising brand awareness brand recall branded websites online marketing Thu, 24 Jul 2008 03:43:04 +0100 For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. ]]> http://www.bizreport.com/2008/07/downloads_killing_the_video_store.html http://www.bizreport.com/2008/07/downloads_killing_the_video_store.html Internet Research Trends & Ideas movie downloads online video Wed, 23 Jul 2008 16:08:15 +0100 Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. ]]> http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html Mobile Marketing Research marketing campaign mobile marketing text messaging Wed, 23 Jul 2008 14:54:07 +0100 Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. ]]> http://www.bizreport.com/2008/07/google_aotearoa_launched.html http://www.bizreport.com/2008/07/google_aotearoa_launched.html Internet Search Marketing Trends & Ideas Google language Wed, 23 Jul 2008 14:21:55 +0100 According to a recent report from WPP’s Group M, interactive media will account for about 15% of the worldwide advertising spend by 2009. This is a nearly 50% increase over 2004. Interactive advertising is expected to remain the biggest source of ad revenue growth for the foreseeable future because marketers are turning away from traditional media in favor of the digital realm. ]]> http://www.bizreport.com/2008/07/groupm_interactive_media_spend_to_reach_15.html http://www.bizreport.com/2008/07/groupm_interactive_media_spend_to_reach_15.html Advertising display ads online advertising paid search Wed, 23 Jul 2008 05:06:44 +0100 Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. ]]> http://www.bizreport.com/2008/07/nielsen_offline_retailers_must_have_an_online_strategy.html http://www.bizreport.com/2008/07/nielsen_offline_retailers_must_have_an_online_strategy.html Advertising Blogs & Content E-commerce Research Trends & Ideas ecommerce online shopping retail marketing Wed, 23 Jul 2008 04:56:00 +0100 Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. ]]> http://www.bizreport.com/2008/07/how_widgets_can_increase_content_ad_revenue.html http://www.bizreport.com/2008/07/how_widgets_can_increase_content_ad_revenue.html Advertising Blogs & Content Trends & Ideas online advertising online content widget advertising widget content Wed, 23 Jul 2008 04:42:33 +0100 Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit. ]]> http://www.bizreport.com/2008/07/social_media_and_the_tribalization_of_business.html http://www.bizreport.com/2008/07/social_media_and_the_tribalization_of_business.html Research Social Marketing online communities social marketing social media Tue, 22 Jul 2008 16:13:17 +0100 American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. ]]> http://www.bizreport.com/2008/07/enter_the_gaming_grandmothers.html http://www.bizreport.com/2008/07/enter_the_gaming_grandmothers.html Advertising Research Trends & Ideas gaming in-game advertising online advertising Tue, 22 Jul 2008 15:18:15 +0100 Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. ]]> http://www.bizreport.com/2008/07/jupiterresearch_serious_sports_fans_online.html http://www.bizreport.com/2008/07/jupiterresearch_serious_sports_fans_online.html Blogs & Content E-commerce Research ad revenues online video sports Tue, 22 Jul 2008 14:16:30 +0100 Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns. ]]> http://www.bizreport.com/2008/07/natural_path_media_connects_green_marketers_with_selfserve_a.html http://www.bizreport.com/2008/07/natural_path_media_connects_green_marketers_with_selfserve_a.html Advertising green marketing online marketing Tue, 22 Jul 2008 02:46:09 +0100 A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. ]]> http://www.bizreport.com/2008/07/valueclick_adds_predictive_behavioral_targeting_tool.html http://www.bizreport.com/2008/07/valueclick_adds_predictive_behavioral_targeting_tool.html Advertising Trends & Ideas behavioral targeting online marketing predictive targeting Tue, 22 Jul 2008 02:33:10 +0100 Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network. ]]> http://www.bizreport.com/2008/07/report_mall_shoppers_watch_those_video_ad_signs.html http://www.bizreport.com/2008/07/report_mall_shoppers_watch_those_video_ad_signs.html Advertising in-store ads in-store advertising video advertising Tue, 22 Jul 2008 02:16:46 +0100