BizReport : Blogs & Content

Blogs & Content

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Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Wednesday, July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>

Tuesday, July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Thursday, July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Wednesday, July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. >>

Tuesday, July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Tuesday, July 15, 2008

Yahoo, Turner partner for content, ads

Yahoo’s sports segments are getting a helping hand from Turner Broadcasting System, a cable network known for handling sports such as NASCAR, the NBA and golf. The deal will allow Turner to handle online advertising sales for the sports pages of Yahoo sites. For their part of the deal, Yahoo Sports will carry some programming from Turner websites. >>

Tuesday, July 15, 2008

comScore: Video viewership increasing

Online video continues to see an increase in viewership and the amount of time viewers are staying on-site to watch and download videos. According to a new report from comScore, more than 12 billion videos were viewed during the month of May. >>

Friday, July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers. >>

Thursday, July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>

Wednesday, July 09, 2008

Study: The best length for B-to-B pod casts

When it comes to pod casts, many marketers are still in the dark about content, length and frequency of updates. A new study from Marketing Sherpa addresses the issue of pod cast length, and surprisingly, length is directly related to the content provided by the cast. >>

Monday, July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Friday, July 04, 2008

Are you prepared for an online reputation crisis?

Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis. >>

Thursday, July 03, 2008

Does your target audience have high-speed Internet access?

Do you need to revise your website in line with your target audience’s Internet access speed? New research by Pew Internet and American Life may make some marketers think twice before embellishing their websites with too much bandwidth-munching content. >>

Thursday, July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

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