BizReport : Blogs & Content

Blogs & Content

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Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Wednesday, August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. >>

Tuesday, August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages. >>

Tuesday, August 07, 2007

Bloggers will soon be protected by US laws

The much-maligned commercial bloggers will soon have the support of the US government. Despite some wanting bloggers to have no protections, the US Congress is set to put the Free Flow of Information Act into motion. >>

Monday, August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

Tuesday, July 31, 2007

DailyMotion engages copyright detection tool

One of the hurdles with online video has been the threat of copyright infringement. YouTube has suffered many complaints citing copyright infringement. New video sharing site DailyMotion has launched a tool that detects copyrighted videos to prevent publication. >>

Friday, July 27, 2007

Forecast: Online video ads will reach $775 million

The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million. >>

Tuesday, July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Tuesday, July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Tuesday, July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Tuesday, July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>

Tuesday, July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according to new research from Nielsen//Netratings, traffic to MySpace only increased 30% between June 2006 and 2007. >>

Tuesday, July 17, 2007

Standards and practices to be developed for podcast ads

Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for the industry and is opening for membership. >>

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