BizReport : Blogs & Content

Blogs & Content

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Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Thursday, April 19, 2007

Viewer engagement longer than originally thought

A new study from Accela Communications is muddying the waters of viewer engagement with online video. According to the study, most viewers are actually engaged for 4.6 minutes, but according to other studies, engagement lasts for only 10.8 seconds. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Tuesday, April 17, 2007

"Splogosphere" growing faster than ever

For about the blogosphere, the fastest growing segment of the Internet is now the splogosphere. According to the latest State of the Blogosphere report, between 3,000 and 7,000 splogs are created every day. >>

Tuesday, April 17, 2007

Web design is growing in importance

As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites. >>

Monday, April 16, 2007

Target young for online video

Online video is quickly becoming the new buzzword for online marketers, but few have figured out how to harness the power. Should they target boomers? News hounds? Entertainment gurus? The answer, according to a new study, is no. To all of the above. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

Friday, April 13, 2007

Traffic increases for re-launched USATODAY.com

USATODAY.com has seen an impressive increase in registrations and unique visitors since its re-launch in March. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Thursday, April 05, 2007

White papers: Content that works

Marketers wanting to better connect with customers should look into content. That is the word from a new KnowledgeStorm and Marketing Sherpa study. According to researchers, 71% of technology buyers look to white papers first for information. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Monday, April 02, 2007

NAA: Newspaper websites boost readership

The latest data from the NAA’s NADbase, which combines total audience readership with Nielsen//NetRatings’ and Scarborough Research’s print and online data, has shown that newspaper websites are contributing to rising readerships. >>

Thursday, March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Thursday, March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts. >>

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