BizReport : Blogs & Content

Blogs & Content

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Wednesday, January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising? >>

Monday, January 29, 2007

Newspaper websites boost market penetration

The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Friday, January 26, 2007

The new ad-serving platform, Vindico, offers more control to advertisers

Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>

Friday, January 26, 2007

AP syndicates content to Wii

Starting this weekend, Nintendo Wii owners will have something new to do, while they play games: read. The Associated Press has syndicated news feeds to the broadband-enabled console. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>

Thursday, January 25, 2007

Hola MySpace

MySpace.com has confirmed rumors that later this year it will be launching a Spanish-language version of its popular social networking site. >>

Tuesday, January 23, 2007

Google Running Ads on Syndicated Music Videos

Watch Britney all day and Korn all night - if you find the right website. Google is expanding its test program of the video ad system to show online syndicated music videos from Sony and BMG music groups. >>

Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Monday, January 22, 2007

U.S. Spam Shame

Over a third (34 percent) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world. >>

Friday, January 19, 2007

Newspaper Websites Bulging With Blogs

Blogs embedded within top U.S. newspaper websites are seeing big increases in traffic, according to a recent Nielsen//NetRatings report. >>

Friday, January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place. >>

Thursday, January 18, 2007

MySpace Tops Mobile Users List

MySpace is the most popular social network for online users in the U.S., but did you know it is also the most popular network for social mobile networkers? >>

Wednesday, January 17, 2007

Small Business Out of Search Ads?

Search advertising is expected to boom in 2007, but small and medium sized businesses may not be able to get in on the action. A new study indicates the bulk of search ads will go to larger companies and brands. >>

Wednesday, January 17, 2007

Total Recall for Viral Video?

Perhaps not total recall, but a new study indicates viewers may have better recall for viral videos than was originally thought. Should that make online video a more substantial part of online advertising? >>

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