BizReport : E-commerce

E-commerce

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Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Tuesday, July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Monday, July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Monday, July 21, 2008

e-bit: Brazil's e-commerce revenues quadruple

The majority of Brazil’s population isn’t online, but those that do have a connection are making the most of it, much to the delight of online retailers. >>

Thursday, July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Wednesday, July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Monday, July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Sunday, July 13, 2008

Black American survey: U.S. digital divide decreasing

After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content. >>

Wednesday, July 09, 2008

Does your website cater to 'howsers'?

Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need. >>

Wednesday, July 09, 2008

Channel Intelligence launches new ecommerce tool in beta

If you’d like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange information with other users in the system quickly and easily. >>

Tuesday, July 08, 2008

WinBuyer Launches Competitive Pricing Platform

If you have an ecommerce site you know how important it is to have competitive pricing. It isn't hard to figure out competitive pricing but it can be hard to show consumers just how competitive your pricing is. A new platform from WinBuyer could change that. >>

Thursday, July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Wednesday, July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

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