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Tuesday, September 25, 2007
Online shoppers in the U.S. on the rise
A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>
Monday, September 24, 2007
AdWords moves landing page quality goalposts
Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. >>
Friday, September 21, 2007
Canadians get their news online
The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc. >>
Friday, September 21, 2007
British e-commerce websites lack contact and delivery information
British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>
Wednesday, September 19, 2007
Online retailers spruce up their websites
Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>
Tuesday, September 18, 2007
MySpace profiles analyzed for ad targeting
Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>
Tuesday, September 18, 2007
Online travel industry adapts to consumer wants
With more consumers turning to online resources to plan vacations and daytrips, it is no wonder that travel websites are among the early adopters of features that consumers really want. According to a recent report from Tealeaf, online travel sales will reach $142 billion this year. >>
Tuesday, September 18, 2007
Transaction problems cause consumers to abandon website
Bad customer service and problems during online transactions are causing customers to go directly to the competition, according to a recent study conducted by Harris Interactive for Tealeaf Technology Inc. >>
Tuesday, September 18, 2007
AOL introduces Platform A, new ad network
On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>
Monday, September 17, 2007
Yellow Book USA trials online video advertising
A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>
Monday, September 17, 2007
New Coremetrics system allows richer consumer profiles
Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>
Monday, September 17, 2007
New ruling on meaning behind "continue" button
Simply providing a link to your website’s terms and conditions, and positioning it above the “continue” button, has been ruled as a satisfactory practice by the U.S. Court of Appeal. >>
Thursday, September 13, 2007
U.K. ecommerce solutions market grows 22%
It’s been estimated that the U.K. ecommerce solutions market will be worth around $800 million in 2007, up from $540 million in 2006. >>
Wednesday, September 12, 2007
Abandon rates high for online finance application forms
A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications. >>
Wednesday, September 12, 2007
The right content could boost ecommerce revenue
Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study from the etailing group indicates that the right content - not just a picture, description and price of an item - has a direct impact on the bottom line. >>
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