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E-commerce

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Wednesday, August 22, 2007

Offering in-store pickup could boost e-tailing revenue

A new study from the e-tailing group indicates that online merchants may need to make a few adjustments to their offerings to keep consumers coming back. According to the report, more consumers want to be able to shop online but pick up items in-store. >>

Tuesday, August 21, 2007

Survey: Women are drawn to similar products throughout their lives

Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives. >>

Friday, August 17, 2007

Survey finds consumers have begun holiday shopping

I don’t mean to nag, and I know it’s only August, but are you prepared for Christmas? A new survey has found that some shoppers have already started buying gifts both online and in-store. >>

Friday, August 17, 2007

SEO being under-utilized by large online retailers

Even now, some of the largest online retailers are failing to recognize the importance of SEO in driving traffic and increasing sales, according to a new study. >>

Thursday, August 16, 2007

Ethnic targeting in U.K. just got easier

A new ad network has been set up to allow advertisers easier access to the burgeoning Asian communities across the U.K. >>

Wednesday, August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Tuesday, August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front. >>

Monday, August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

Monday, August 13, 2007

Online shopping forecast: 323 billion euros by 2011

Don't look for the online shopping trend to slow anytime soon in European countries. The ability to shop quickly, find the needed items without the hassle of crowded shopping centers and the discounts offered by many e-tailing hubs is expected to push online shopping even higher in the next five years. >>

Monday, August 13, 2007

Gaming drives online shopping habits

In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online. >>

Thursday, August 09, 2007

Kaboodle snapped up by Hearst

After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website. >>

Thursday, August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Wednesday, August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Monday, August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

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