BizReport : E-commerce

E-commerce

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Tuesday, April 17, 2007

Web design is growing in importance

As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites. >>

Monday, April 16, 2007

Rise in consumers purchasing auto insurance online

Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Friday, March 30, 2007

Young consumers shun online banking

Despite being brought up in an age of technological advances, young consumers still prefer to bank the old-fashioned way, according to new U.S. research. >>

Wednesday, March 28, 2007

U.K. broadband penetration and online ad spend on the up

Cheap, widely available broadband connectivity and spending power are fueling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world. >>

Tuesday, March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Monday, March 26, 2007

Borders Books breaks from Amazon.com

Borders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Wednesday, March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative. >>

Wednesday, March 21, 2007

PayPal announces European account milestone

PayPal’s popularity continues to grow in Europe, where choice, convenience and perhaps most importantly, privacy, are important to online consumers and merchants alike. >>

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