BizReport : E-commerce

E-commerce

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Thursday, July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Wednesday, July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Monday, July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Sunday, July 13, 2008

Black American survey: U.S. digital divide decreasing

After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content. >>

Wednesday, July 09, 2008

Does your website cater to 'howsers'?

Another type of website visitor has been identified, one who has a high propensity to buy from a particular category but, in turn, has little clue as to what it is they need. >>

Wednesday, July 09, 2008

Channel Intelligence launches new ecommerce tool in beta

If you’d like a better way of communicating ideas and information about the products in your online store, check out the new offering from Channel Intelligence. CI Exchange, also called CiEx, is a new tool which allows etailers to exchange information with other users in the system quickly and easily. >>

Tuesday, July 08, 2008

WinBuyer Launches Competitive Pricing Platform

If you have an ecommerce site you know how important it is to have competitive pricing. It isn't hard to figure out competitive pricing but it can be hard to show consumers just how competitive your pricing is. A new platform from WinBuyer could change that. >>

Thursday, July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site. >>

Wednesday, July 02, 2008

Marketers to spend over $2 billion on affiliate marketing

Affiliate marketing continues to play a big role in e-commerce and in the U.S. marketers are expected to spend $2.1 billion on affiliate marketing fees in 2008. >>

Tuesday, July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. >>

Tuesday, July 01, 2008

BazaarVoice, iGoDigital partner for partner recommendations

A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns. >>

Monday, June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

Monday, June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Friday, June 27, 2008

Is private event etailing the future of ecommerce?

If you have heard the rumblings over the Internet, you likely will. Private event retailing has taken a strong hold across Europe and is now beginning to take shape in the US. Just why is this new etailing format so popular? >>

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