BizReport : Email Marketing

Email Marketing

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Monday, August 18, 2008

Are your transactional emails experience filled?

If your answer is "no" or "I don't know", you could be missing out on future purchases by repeat consumers. Transactional emails are one of the biggest disappointments for most email marketers because they are ignored by consumers. The reason? Most transactional emails are purely functional when they could easily be an experience. >>

Wednesday, August 13, 2008

Lyris revamps ListManager

Online marketing experts Lyris have revamped and relaunched their ListManager platform, which now gives marketers to digest and diagnose email deliverability issues. Marketers can now send email messages over multiple IP addresses to improve inbox delivery rates. >>

Tuesday, August 12, 2008

Johnson Box a useful email marketing tactic

The Johnson Box may be a relic of the good old days of direct mail, but it’s just as effective today for use in email marketing campaigns. >>

Tuesday, August 12, 2008

How to renew lapsed email subscribers' interest

Every email marketer and every email list has them: subscribers who haven't responded to or clicked through an email for so long that they are basically a dead contact. But before you cull that name from your list, is there any way to renew that particular subscriber's interest? Should you make just one more effort to appeal to the consumer before writing them off? >>

Wednesday, August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

Wednesday, August 06, 2008

AOL: Consumers are addicted to email

Here is one more reason to authenticate your email marketing messages: an AOL study reports that consumers are addicted to - and overwhelmed by - their inboxes. According to the study more than 51% of email users check their inboxes at least 4 times each day. However, this addiction doesn't seem to be making a difference for legitimate email marketers. Is there anything you can do to change that? >>

Thursday, July 31, 2008

Why You Should Plan Holiday Email Campaigns Now

If you haven't already begun researching and planning your email campaigns for the upcoming holiday season, you'd better begin. It seems that holiday ad campaigns begin showing up earlier every year and even though we are still a day away from August, it is the perfect time to plan because there is plenty of time to tweak between now and the end of October. >>

Thursday, July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share. >>

Wednesday, July 16, 2008

7 tips for a tantalizing transactional email

Transactional emails are often dull and functional. But why? It’s an expected, or requested, consumer communication that should carry on the brand experience and tempt consumers back for more, so don't leave it up to the I.T. department to formulate them. >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Tuesday, July 15, 2008

Are e-newsletters yesterday’s news?

Apparently not. Just this week, Glam Media embarked upon a comprehensive e-newsletter program, Glam Today. >>

Tuesday, July 15, 2008

Aberdeen Group: Get personal with your customers

Marketers are still struggling with advanced personalization techniques, concludes a recent report from the Aberdeen Group, despite acknowledging the lift in ROI that personalization can create. >>

Monday, July 14, 2008

5 Ways To Improve Your Email Campaigns

A lot of focus has been placed on what not to do in email marketing campaigns. Now let’s take a look at a few things that should be done before that next email campaign begins. >>

Tuesday, July 08, 2008

5 Don'ts For Your Next Email Campaign

It seems that a lot of email marketers are still fumbling their email marketing campaigns by not sending welcome messages or including information that isn't easily accessible by consumers on the email list. Here are five more tips to avoid when planning your next email marketing campaign. >>

Monday, July 07, 2008

Study: Personalization for personalization's sake a turn-off

Wowing consumers with your personalization abilities may not be the way to woo them after all. A recent study by a U.S. marketing professor has found that packing too much personalization into consumer communications could be giving them the creeps. >>

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