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Monday, June 25, 2007
Online consumer enquiries badly handled
A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries. >>
Friday, June 22, 2007
U.S. web spending to surpass $78 billion by 2011
High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts. >>
Friday, June 22, 2007
Xerox bets on FactSpotter for search
Xerox is ready to enter into the search wars, and they are betting that their new search engine will help users find information that existing search giants like Google and Yahoo cannot. >>
Thursday, June 21, 2007
Online video viewer figures rising
Online video is becoming popular among Americans with viewer figures up for both weekly and daily video usage. >>
Wednesday, June 20, 2007
YouTube launches local sites in nine countries
YouTube has signed content deals with major international partners as it launches local sites in nine countries around the globe. >>
Wednesday, June 20, 2007
European mums find time to spend online
Busy, multi-tasking mums across Europe still find time to spend online, according to new data from the European Interactive Advertising Association (EIAA). >>
Tuesday, June 19, 2007
AdWords adds IP exclusion feature
Last week Google announced the launch of Placement Performance Reports. Now they have provided another tool to give advertisers even more control over where their ads will appear. >>
Tuesday, June 19, 2007
British have big appetite for streaming video
In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>
Monday, June 18, 2007
Industrial sector to increase online marketing budgets
Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>
Wednesday, June 13, 2007
Online coupon usage increases with income
According to new survey results from PriceRunner.com, U.S. consumers with higher incomes are more likely to use online coupons. >>
Tuesday, June 12, 2007
Huge rise in use of behaviorally targeted ads predicted
A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years. >>
Monday, June 11, 2007
U.S. short-vacation bookers spend more online
Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>
Monday, June 11, 2007
Youngest age bracket in U.K more likely to be online
A new report by comScore found that 15 – 24 year olds in the U.K. are more likely to be online, and for longer, than the average internet user. >>
Monday, June 11, 2007
Hearst is creating a sales center for jobs
Hearst Newspapers is in the midst of creating a new online job center that could change the way other newspaper and broadcaster sites operate their job listings. Rather than waiting for employers to contact the job site, Hearst will contact employers first. >>
Friday, June 08, 2007
Many find web analytics difficult, finds survey
Well-defined processes are needed for those businesses undertaking web analytics projects. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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