Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Tuesday, April 17, 2007

More teens using legal online music download services

The number of American and Canadian teens downloading music from legal online music services has increased, says a new report. >>

Tuesday, April 17, 2007

72 percent rise in digital revenue for U.K.'s online publishers

A recent survey has found that the U.K.’s digital publishers can expect 72 percent growth in 2007, double what they were forecasting this time last year. >>

Monday, April 16, 2007

Cookie-based metrics inflating website audience figures

Data released today by comScore shows the degree to which cookie-based measurement of unique visitors is skewed by users deleting cookies from their PC’s. >>

Monday, April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>

Wednesday, April 11, 2007

Wilfers waste time on the web

The internet has spawned a new group of individuals who aimlessly wander the web and who are not quite sure what they logged on for. >>

Thursday, April 05, 2007

MSNBC.com launches brand campaign

For the first time ever, msnbc.com is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Wednesday, April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Wednesday, April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

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