BizReport : Mobile Marketing

Mobile Marketing

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Thursday, March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits. >>

Wednesday, March 26, 2008

Local Solutions Network taps Ringleader for mobile ads

In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more than 50 million impressions per month. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Wednesday, March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Monday, March 17, 2008

Security concerns hamper m-banking, m-commerce

Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>

Friday, March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers. >>

Thursday, March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Wednesday, March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles. >>

Monday, March 10, 2008

M:Metrics to track mobile ads in the UK

M:Metrics, a leader in measuring mobile advertising, is taking mobile measurement one step further for UK mobile marketers. M:Ad is a new tracking service for mobile advertisers so that they can better understand what effect their ad campaigns are having on users. In an initial report, researchers found that nearly 40% of all UK mobile ads are being placed by Electronic Arts, Glu and Ebay. >>

Monday, March 10, 2008

Marketers test mobile coupons

This year could be the year that mobile coupons play a more prominent role in driving traffic and sales, and several bigwigs have already put their money where their cell phone is. >>

Wednesday, March 05, 2008

23% mobile users recall ad encounter

According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise. >>

Wednesday, March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>

Tuesday, March 04, 2008

Report: Free Is The Key to Mobile Video Adoption

Everybody wants a freebie, but according to a joint report from Parks Associates and the Entertainment Technology Center at USC free may be key for mobile users. The report found that using free mobile video content is a good way to increase ticket sales at movie theaters. >>

Tuesday, February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So far, however, those campaigns have been limited to local mobile search or mobile social networking. >>

Thursday, February 21, 2008

Dial Directions connects mobile search with text messaging

Mobile search and local-mobile advertisers just got a helping hand from directory assistance. A new partnership between Dial Directions and Jingle Networks offers turn-by-turn directions to mobile callers via text message. >>

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