BizReport : Research

Research

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Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Wednesday, July 23, 2008

Downloads killing the video store?

For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. >>

Wednesday, July 23, 2008

DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Tuesday, July 22, 2008

Social media and the tribalization of business

Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit. >>

Tuesday, July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Tuesday, July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Monday, July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Monday, July 21, 2008

Does search marketing increase brand awareness?

Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case. >>

Monday, July 21, 2008

e-bit: Brazil's e-commerce revenues quadruple

The majority of Brazil’s population isn’t online, but those that do have a connection are making the most of it, much to the delight of online retailers. >>

Thursday, July 17, 2008

Offline takes lion's share of direct marketing budgets

Despite the growing use of digital media in integrated marketing campaigns, traditional offline media still feature highly in terms of direct marketing budget share. >>

Thursday, July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Thursday, July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Thursday, July 17, 2008

Antipodean online sales conversion rates beat Northern Hemisphere

A new study has revealed that even those in the far flung corners of the globe are as tech-savvy and online as the U.S. and the U.K. >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

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