BizReport : Research

Research

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 | next >

Tuesday, June 10, 2008

JustLuxe, RedButler partner for luxury targeting

The luxury consumer is becoming harder to target. Not because these consumers aren't online or reading magazines but because with a recessionist economy in the US, even luxury consumers are cutting back. These coveted consumers are still around, however, the key is targeting them. >>

Monday, June 09, 2008

Why an online search doesn't mean an online purchase

For years, marketers have thought that if a consumer searched for and found a product they would buy it. New research indicates that an online search doesn't necessarily mean an online or offline purchase. >>

Saturday, June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In case you've been living under a rock, Oprah runs at least one giving program each season. The problem is how to get media-mogul Oprah - or her producers - interested in your brand. Here are a few tips. >>

Thursday, June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. >>

Wednesday, June 04, 2008

IAB-Europe: Online European ad spend up 40%

More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Monday, June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>

Friday, May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Friday, May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Friday, May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. >>

Thursday, May 29, 2008

Privacy concerns may stunt online ad growth

Anxiety about privacy could stunt the growth of Internet advertising as consumers and regulators continue to learn more about behavioral tracking. >>

Thursday, May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 | next >