BizReport : Research

Research

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Monday, October 06, 2008

62 million U.S. consumers start holiday shop early

Black Friday, traditionally the day when Americans begin their holiday shopping, is also known for being the day that retailer's balance sheets (hopefully) go in the black. But recent research shows that savvy shoppers are planning to do their holiday shopping much earlier, giving retailers a leg up earlier in the year. >>

Monday, October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending but still plan to spend more in the digital/interactive segment in the next year. >>

Monday, October 06, 2008

Report: Anywhere Connectors are good for marketers

Marketing to technologically savvy consumers can be difficult but a new study from The Yankee Group could help marketers engage and convert tech shoppers heading into the holiday buying season. The report finds that tech consumers fall into five categories but the similarities - and differences - in those categories can make a difference in your next marketing campaign. >>

Monday, October 06, 2008

JupiterResearch: Consumers should retain broadband

With consumers tightening their belts, it is likely that many will cut down on nights out at the movies and even pay television channels, but according to a recent JupiterResearch report consumers aren't likely to cut back on broadband spending. Researchers found that about 33% of consumers will not go to as many movies, 12% will likely cancel premium cable packages but only 2% are likely to stop their at-home broadband service. >>

Friday, October 03, 2008

AdReaction Survey: Over content ads are acceptable

The last thing a marketer wants to do is intrude on a user's engagement with a content, social or gaming site. That could be brand suicide. According to the recent Dynamic Logic AdReaction 5 Study, over content ads aren't seen as intrusive to the user when done correctly. >>

Thursday, October 02, 2008

Simplify your website to lure consumers

It’s about this time of year when websites need a dusting down to ensure they are fresh and alluring to holiday shoppers. One way in which to lure consumers from your competitors is to ‘simplify’ your website making it quick and easy for consumers to see what they want and how to get it. >>

Thursday, October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice. >>

Thursday, October 02, 2008

Survey: Surfing Internet makes Aussie men happier than sex

It seems there are many things that make us happy, like petting our pooches or having a drink with friends. Now, surfing the Internet has made its way into the Happiness Index in Australia, especially among men. >>

Thursday, October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for sales they aren't responsible for. >>

Thursday, October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Thursday, October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be in place. The study found that about 40% of the national advertisers surveyed were interested in local targeting but most are simply unsure how to implement the metrics they can find about local advertising. >>

Wednesday, October 01, 2008

Eyeblaster takes marketers beyond the last click

With display advertising click-through rates in decline it’s important for marketers to understand the reasons behind the lack of interaction. Eyeblaster has released a tool that allows marketers to track consumer behavior and look beyond the last click. >>

Wednesday, October 01, 2008

ACI surveys consumer online concerns

Viruses, spam, privacy and identity theft still weigh heavy on consumers’ minds, according to a survey by the American Consumer Institute’s Center for Citizen Research. >>

Wednesday, October 01, 2008

Japanese surfers are sporty

It could be as simple as a holdover from the Olympics, but Japanese surfers are increasingly turning to online outlets to get their sports fix. According to a recent comScore report sports sites saw a 17% increase in traffic from Japanese visitors from July to August. >>

Tuesday, September 30, 2008

U.K. travel industry failing to embrace multi-channel selling

The travel industry, including airlines and online travel companies, is losing revenues through poor multi-channel integration and customer service, according to a new report from Foviance and RXPerience. >>

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