BizReport : Research

Research

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Wednesday, March 12, 2008

Increase payment methods, increase sales

More and more Americans are opting to use alternative payment methods online, according to a recent survey by Forrester Research, and retailers should be aware that implementing multiple payment methods could increase sales. >>

Wednesday, March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time. >>

Wednesday, March 12, 2008

Wealthy consumers surf the social networks

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks. >>

Tuesday, March 11, 2008

Does online ageism exist?

Is web content aimed at all ages or is it being targeted mainly toward younger users? Recent data from Burst Media has the answer. >>

Tuesday, March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam. >>

Tuesday, March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences. >>

Tuesday, March 11, 2008

Auto dealerships increasingly web savvy

Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. >>

Tuesday, March 11, 2008

comScore: Bloggers consume high rates of online information

Here is one more reason to target bloggers or to advertise on highly trafficked blogs: turns out bloggers don't just provide content. They consume it. According to a recent comScore study, bloggers are heavy consumers of news and entertainment content. >>

Tuesday, March 11, 2008

PQ Media: branded entertainment grows 14%

Though the economy in the US is slowing, one advertising category is not. According to a recent report from PQ Media, branded entertainment grew more than 14% in 2007 to reach $22.3 billion. >>

Monday, March 10, 2008

Survey: Many TV viewers double-dip

Watching television and surfing the Internet is something that many people do, but at the same time? Yes, according to a new survey by Harris Interactive on behalf of video search outfit Blinx. >>

Monday, March 10, 2008

BrandGames, Deloitte partner to teach kids

Reaching teens on the Internet seems to be solid business practice in the past few years. Now Deloitte & Touche USA and BrandGames are trying to reach teens on the Internet about business. The platform allows teens to create an avatar and interact with real-world business problems and solutions. >>

Monday, March 10, 2008

March Madness promises ad boon

As the NCAA's major basketball conferences gear up for their tournaments, advertisers are also gearing up. Once the final conference tourney's are completed later this week, the NCAA Selection Show takes center stage and after that the 19-day event basketball fans know as "March Madness". >>

Friday, March 07, 2008

Amazon goes from books to booze

It’s Friday, so what better way to end the week than with a drop of wine. If you plan ahead you could even order it from the Internet’s very own big-box outfit – Amazon. >>

Friday, March 07, 2008

Study: Shoppers want better online support

Customer service doesn't count only in brick-and-mortar stores. According to a recent study from Inquira and ServiceXRG suggests that online customer service is failing many consumers and nearly half of consumers feel the information provided by most company website is not adequate. >>

Friday, March 07, 2008

Study: Politicos should increase online spending

For perhaps the first time, the Internet has a good chance of influencing a presidential election in the United States. But, that will only occur if politicos increase their online spending according to a recent report. >>

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