BizReport : Research

Research

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Wednesday, March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

How To Target The Successful Businesswoman

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for online marketers. >>

Tuesday, March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>

Monday, March 03, 2008

Marketing agencies lack social media know-how

How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs. >>

Monday, March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Monday, March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>

Friday, February 29, 2008

comScore: UK rankings released

Travel and career websites saw the biggest increases in unique visitors in January, according to comScore’s recently released rankings of the U.K.'s largest and fastest-growing Internet properties and site categories. >>

Friday, February 29, 2008

Is this the time to advertise on media sites?

As American's head deeper into this election year more and more consumers are logging on to news and media websites to stay up to date with primaries and election issues. According to a recent Hitwise report, traffic to US news and media sites increased by nearly one quarter during the third week of February. >>

Thursday, February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>

Thursday, February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Wednesday, February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

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