BizReport : Research

Research

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Friday, December 07, 2007

IMMI: Japanese auto ads perform better

According to a recent report from IMMI, Japanese carmakers are hitting US automakers where they live: advertising revenue. According to the report Japanese ads are much better targeted than American ads and thus are performing better. >>

Thursday, December 06, 2007

Forecast: Ad outlook is improved

A revised forecast from ZenithOptimedia is a bit more buoyant that forecasts released earlier this year. According to their revised research, advertising will continue to see steady increases, especially in the US, as companies gear up for the Olympics, the 2008 elections and in Europe, Euro 2008. >>

Thursday, December 06, 2007

Survey: Shoppers want recommendations from etailers

Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites is a must. >>

Wednesday, December 05, 2007

TurnHere to create video ads for SuperPages.com

Another online directory is pulling out all the stops to help consumers and gain a bigger portion of the revenue gained from Internet Yellow Pages. Superpages.com and TurnHere are partnering to provide online video ads to users. With the agreement, the 18 million businesses who list within the Superpages site will be able to offer video ads as well as typical online directory information. >>

Tuesday, December 04, 2007

More workers "commute" via computer

It seems more and more workers in the US aren't traveling the highways on their way to work. Instead, they are traveling the information superhighway - the World Wide Web - on their daily commute. A recent survey from Citrix Online shows that 23% of American workers work from a computer rather than a physical office. >>

Tuesday, December 04, 2007

European etailers show 5% YoY growth

Even before the holiday shopping rush began, European e-tailers were showing a nice improvement over 2006 traffic numbers. According to metrics firm comScore in October online retailers saw an increase in traffic of 5%. >>

Monday, December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

Saturday, December 01, 2007

More evidence of gift card popularity

U.S. consumers would rather give than receive, and if a present must be bought for them they’d prefer it to be a gift card or cash, according to BIGresearch’s recent American Pulse Survey. >>

Friday, November 30, 2007

comScore: UGC reviews impact purchasing decisions

All advertisers really need to pay attention to what is being said about their products online. According to a new comScore report nearly one-quarter of consumers are willing to pay more for products or services which garner good online reviews. >>

Thursday, November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. >>

Thursday, November 29, 2007

Product videos increase purchase satisfaction

If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present. >>

Wednesday, November 28, 2007

Which books are marketing executives reading?

Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends. >>

Wednesday, November 28, 2007

Online shopping 'down under'

Australian’s may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over. >>

Wednesday, November 28, 2007

Cyber Monday madness maims website response

Cyber Monday madness may have pulled in record sales and traffic figures, but it put enormous strain on some of the Internet’s well-known vendors, causing response times to slow and payment systems to malfunction. >>

Wednesday, November 28, 2007

Study: Engagement determines rich media ad performance

Advertisers have long assumed that the message is the most important part of any ad campaign. However, it may not be what your ad is saying that determines how a user responds. According to a recent study by Jupiter Research, how your ad delivers its message is more apt to determine overall performance. >>

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