BizReport : Research

Research

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Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

Friday, July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago. >>

Friday, July 06, 2007

Facebook's visitor numbers soar

Facebook has seen its number of unique site visitors soar 89 percent in the period between May 2006 and May 2007, according to recent comScore traffic reports. Just over 26 million unique visitors were recorded in May this year. >>

Friday, July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like. >>

Friday, July 06, 2007

Social network appeals to "lost" generation

A new social network has launched that promises to put advertisers in touch with the lost generation. What is the lost generation? Called "Generation Jones", this group of online users is between the Boomer Generation and Generation X and could be a lifeline for online marketers. >>

Friday, July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers who did not. >>

Friday, July 06, 2007

Online shopping cart abandonment rates high

Many customers abandon their online shopping carts during the purchase process, new data gives some insight as to why this happens. >>

Thursday, July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. >>

Thursday, July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>

Wednesday, July 04, 2007

Offline payment system for online purchases to launch in U.K.

Fear of identity theft and credit card fraud is keeping many U.K. shoppers from purchasing online. A new offline payment system could coax them into using online stores. >>

Wednesday, July 04, 2007

Social networks suitable for branding, not retail

JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers. >>

Wednesday, July 04, 2007

U.S. broadband adoption slows

Broadband in U.S. households is becoming increasingly common, says a new report by Pew Internet & American Life Project, but some households are still missing out. >>

Tuesday, July 03, 2007

What do moms really, really think?

Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for. >>

Tuesday, July 03, 2007

U.K. online ad spending on the rise

Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report. >>

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