BizReport : Research

Research

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Tuesday, June 19, 2007

U.S. advertising spend dips slightly in Q1

U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus. >>

Tuesday, June 19, 2007

Television, Internet the choice for news readers

More people are turning to the television and to the Internet for their news headlines according to a recent Harris Poll. Researchers polled users in America, Australia and five European countries and found that only 6% to 13% rely on newspapers for their information. This is a decline over past numbers. >>

Tuesday, June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Tuesday, June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>

Monday, June 18, 2007

Yahoo sites the #1 web property in May

Movies and politics. Those are the subjects that drove the majority of US web traffic in May. As the summer blockbuster season took off and more voters began researching political candidates search engines and subject-specific portals saw a huge increase in traffic. >>

Monday, June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>

Monday, June 18, 2007

Is the e-commerce industry slowing down?

A report in the New York Times, claiming a slowdown in e-commerce, has online tongues wagging. >>

Monday, June 18, 2007

Uploaders wield digital power

Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>

Friday, June 15, 2007

Father's Day shoppers head for stores

Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Thursday, June 14, 2007

Increase in U.K. online display campaigns

New figures from Nielsen//NetRatings show that the number of online display campaigns in the U.K. rose by over 30 percent from January through April 2007, compared to the same period last year. >>

Thursday, June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Thursday, June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>

Thursday, June 14, 2007

Study: don't count out newspapers yet

Online advertising may be the new buzzword, but according to a recent study newspapers should not be ignored in favor of online ads. According to the World Association of Newspapers, newspaper ad spending increased nearly 3% in 2006 and has shown an almost-10% increase over the last five years worldwide. >>

Thursday, June 14, 2007

Rich media increases online ad reach

A new study sheds light on how well online ad campaigns work with and without rich media. According to researchers with InsightExpress, campaigns actually perform better when rich media - online video, Flash and HD3D - practices are included. >>

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