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Friday, May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues. >>

Friday, May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>

Thursday, May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006. >>

Thursday, May 03, 2007

Newspaper websites attract record numbers

Visits to online newspaper websites hit a record high in the first quarter of 2007, according to recent research from Nielsen//NetRatings for the Newspaper Association of America. >>

Thursday, May 03, 2007

On-demand TV is in demand in Europe

According to a new study by Motorola, almost half of Europeans watch television shows via the web. >>

Wednesday, May 02, 2007

"Brandjacking" is on the rise

Do you know how your brand is being used online? According to a new report called the Brandjacking Index, many brands are being hijacked online - and companies don't even know about it. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Wednesday, May 02, 2007

Users choose multi-media over news content

News and media websites have another reason to be nervous about the ever-changing Internet: according to a new study from Hitwise, nearly 200% of past traffic has left news and media sites in favor of newer multi-media sites. >>

Tuesday, May 01, 2007

Reuters is set to buy ClearForest

In the news business, content is king. But, with the onset of the Internet and more users finding news content by running search queries, some news sites are losing out. News service Reuters hopes to change that by purchasing text analytics firm ClearForest. >>

Tuesday, May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry. >>

Tuesday, May 01, 2007

Revenues rise for U.S. agencies

U.S. marketing communications agencies saw revenues jump by 8.8 percent in 2006, the largest rise in almost five years. >>

Monday, April 30, 2007

Online travel consumers prefer user-generated content

Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>

Monday, April 30, 2007

Click Quality Council releases click quality principles

The Click Quality Council has put forward eight principles it feels are key to producing quality clicks. >>

Monday, April 30, 2007

37% would buy a brand seen in the virtual world

The virtual world has never been so open to advertisers. The question is, should marketers jump on the virtual world bandwagon while the world is still being built? >>

Friday, April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel. >>

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