BizReport : Research

Research

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Thursday, August 28, 2008

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers. >>

Thursday, August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%. >>

Thursday, August 28, 2008

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online about 17.4 million are Russian; that is an increase of 27% year over year (YoY). >>

Wednesday, August 27, 2008

Online leisure travel market grows, bookings drop

While eMarketer forecasts the U.S. online leisure travel market is set to grow over the next four years, the research firm also notes that the number of travelers booking online is dropping. Is this a result of the current economic climate or are online travel agents’ sites to blame? >>

Wednesday, August 27, 2008

Pew identifies 4 news audience groups

Pew has named four news audience groups, based on their use of traditional and digital media to keep up to date with the news. Which one are you? >>

Wednesday, August 27, 2008

Report: '08 ad outlook dims, search outlook brightens

There is good news and bad news for online marketers. The bad? Another analytics firm has lowered their online advertising expectations for the year. The good? The outlook for the immediate future, meaning 2009, is brightening. Today, Carat, lowered their expectations for 2008 both globally and in the US; they now expect global ad spending to increase by about 5% and in the US to rise by only about 2%. >>

Wednesday, August 27, 2008

Report: Consumers trust businesses less

A recent survey from Gallup and the Better Business Bureau should cause most businesses to take a second look at their policies - and their advertising - because consumers are losing trust very quickly. According to the report, in a seven month period trust in thirteen of fifteen industries dropped by nearly 15%. Even more disturbing is that 47% of consumers say they have "very little or no" trust in business. >>

Tuesday, August 26, 2008

Olympic site most visited from within China

China takes gold for the greatest number of visitors to the official Beijing Olympics website during the first few days of the event, according to recent research from comScore. >>

Tuesday, August 26, 2008

Why marketers should consider cause marketing

Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a recent report, charitable actions can lead consumers to action. >>

Tuesday, August 26, 2008

Report: Games aren't just for boys any more

Forget about testosterone, it's all about estrogen. Or at least partially. According to a new report from the Casual Games Association, online gamers are increasingly women over the age of 30, which means a new marketing strategy is in need. >>

Monday, August 25, 2008

E-consultancy: UK email marketing spend to rise

The credit crunch and marketing budget restrictions can’t crush the popularity of email marketing among British marketers, in fact it positively fuels it. A new report forecasts that spending on email marketing in the UK is set to rise over the next year. >>

Monday, August 25, 2008

Women go online to research new homes

Women lead the way when it comes to researching property to buy online, according to a recent U.S. survey conducted by the National Polling Service on behalf of Obeo.com, and they desire as much visual input from real estate websites as they can get. >>

Friday, August 22, 2008

Online job searchers young, educated and African-American

Those most likely to be searching for jobs online are young, educated and 47% more likely to be African-American, according to new findings from Scarborough Research. >>

Friday, August 22, 2008

Study: Consumers still spending less

To get the most out of this strange economic year in the US, marketers are going to have to beef up their strategy. That may as well be the tagline of a recent Deloitte study, which indicates that consumers continue to spend less even as marketers are hoping the back-to-school rush will brighten their bottom lines. >>

Friday, August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles. >>

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