BizReport : Search Marketing

Search Marketing

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Wednesday, July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>

Monday, July 21, 2008

Does search marketing increase brand awareness?

Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case. >>

Monday, July 21, 2008

Twitter, Summarize deal could give Social Marketers more push

Social website Twitter has announced a deal to purchase Summarize, a search engine which specializes in indexing social networking site posts. This is an interesting step forward for the newbie on the social networking front because it further sets them apart from the social crowd while giving them the capabilities of the big social sites like MySpace and Facebook. >>

Friday, July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Thursday, July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Thursday, July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices. >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Tuesday, July 15, 2008

Live Search acquisition may improve search possibilities

Recently, Microsoft Live Search announced it was acquiring natural search engine Powerset. How the acquisition will effect both companies is yet to be seen but the implications are bright for both companies. >>

Monday, July 14, 2008

IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices. >>

Monday, July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Monday, July 14, 2008

Report: Search terms should be diversified

Paid search, one of the oldest forms of online advertising, has evolved quite a bit but it seems that paid search advertisers aren’t evolving at the same rate. For many, buying mainstream terms seems to be the norm. >>

Thursday, July 10, 2008

Search volume data added to AdWords keyword tool

Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool. >>

Wednesday, July 09, 2008

Interpublic: Search is slowing, Social is growing

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off. >>

Monday, July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Thursday, July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns. >>

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