BizReport : Search Marketing

Search Marketing

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Tuesday, October 09, 2007

Ads on eBay remain unpopular wth sellers

eBay’s Director of on-site advertising recently posted an update on the progress and future plans of the auction site’s use of on-site advertising. >>

Thursday, October 04, 2007

Search marketers can self-assess with comScore's new feature

Seeing the ROI of a search marketing campaign is a huge help for marketers but that is only half the battle for search marketers. Comparing one campaign with another, similar campaign from a different marketer could increase ROI even more because marketers will be able to see how their campaigns rate with other campaigns. >>

Wednesday, October 03, 2007

iProspect takes search marketing Down Under

Search engine marketing firm iProspect just might be on target to take over the world. Or at least the world of search marketing. This week the company launched iProspect Australia, a property that will help search marketers in Australia. >>

Wednesday, October 03, 2007

Local search, video will drive online ad spending

Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online video. >>

Monday, October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Thursday, September 27, 2007

Changes ahead for MSN Live Search

Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market. >>

Thursday, September 27, 2007

comScore launches qSearch for France, UK

Online marketers may soon be getting more from one analytics firm. Following the launch of comScore's qSearch in the US, the metrics firm has launched similar platforms in both the UK and in France. >>

Tuesday, September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Monday, September 24, 2007

AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. >>

Thursday, September 20, 2007

Google continues to lead in the search wars

Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than 25%. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Thursday, September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>

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