BizReport : Search Marketing

Search Marketing

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Monday, May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Tuesday, May 22, 2007

Yahoo shows slight increase in search wars

The latest numbers are in and it looks like Yahoo has posted a slight gain in the amount of monthly searches performed on the portal. Google, however, remains entrenched in the number one search position. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Thursday, May 17, 2007

How social media can help organic search results

Creating interesting content and dispersing SEO keywords through marketing content pages are the first steps in increasing organic search results. No one is disputing that fact, but simply creating good content alone will not create the kind of search traffic that most online marketers need for their products and services. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Thursday, May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches. >>

Tuesday, May 08, 2007

Search marketing gap between UK and US

A “search gap” has been identified between the U.S. and the U.K., with the U.S. missing out on potentially billions of dollars in earnings. >>

Tuesday, May 01, 2007

The most popular UK sites are consumer-driven

There are some surprising facets of a recent comScore report, listing the top online properties in the UK. Consumer related hubs - ticket brokers, retail and travel booking sites - are showing the most growth in the industry. >>

Tuesday, May 01, 2007

Google pulls phishing ads

A few unsavory ads made it through Google's defense when phishers posted their ads within searches for the Better Business Bureau. Those ads have since been removed from the system, but questions remain about the company's reach. >>

Monday, April 30, 2007

Click Quality Council releases click quality principles

The Click Quality Council has put forward eight principles it feels are key to producing quality clicks. >>

Monday, April 30, 2007

Get in front of local search results for a price

Advertisers wanting to get the most bang for their paid search buck might want to check out a new placement program from Local.com. The new placement platform guarantees ad placement above the placement of organic search results. >>

Friday, April 27, 2007

Ask.com to launch contextual ad platform

Move over simple search, Ask.com is getting ready to launch a new advertising platform for contextual ads. The platform is expected to launch in mid-May. >>

Tuesday, April 24, 2007

Most SEM money spent with Google, Yahoo

Look for the two biggest dogs in the search engine marketing pound to get bigger over the next few years. According to a new report from eMarketer, the majority of SEM dollars are already going to Google and Yahoo and you can expect that to stay the same for the foreseeable future. >>

Tuesday, April 24, 2007

NearbyNow pulls local retailers into mobile search

With the addition of several more cities to it's national network, NearbyNow is enticing more local retailers to become a part of local search campaigns. There are now retailers in 27 cities across America participating in the national mall advertising network. >>

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