BizReport : Search Marketing

Search Marketing

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Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Wednesday, February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>

Tuesday, February 06, 2007

Newspapers alter headlines for search engines

In their ongoing quest to draw in readers and advertisers, newspapers are now altering some headlines for search engine optimization. >>

Tuesday, February 06, 2007

Google makes search personal

Making search results more relevant is at the heart of a new feature from Google. Beginning now, users who sign up for a new Google account will have the option to have search results personalized according to past behavior. >>

Tuesday, February 06, 2007

Super Bowl ads fall short of expectations

Advertisers spent huge amounts of money to be "in the Super Bowl" this year, but fell short of that winning touchdown. That's the word from Reprise Media's yearly ad study. There are some bright spots, however. First, that more Super Bowl advertisers bought coordinating search campaigns this year than in 2006. >>

Friday, February 02, 2007

Coremetrics launches search ad "one-stop-shop"

Search marketers looking for an easier way to manage campaigns may find it with a new product from Coremetrics. The company has launched Coremetrics Search 2007, a "one-stop" product to create, manage and complete search marketing campaigns. >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Thursday, February 01, 2007

Google's Q4 earnings top expectations

Search giant Google hit the earnings ball out of the park in Q4, 2006, increasing revenue by 67%. The revenue boost was led by Google's always profitable paid search platform. >>

Wednesday, January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>

Tuesday, January 30, 2007

Google, Microsoft sites on France's "favorites" list

Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore. >>

Monday, January 29, 2007

Telephia to provide customer data to Third Screen Media

In an effort to increase advertiser confidence, Telephia will begin providing research to Third Screen Media based on mobile users' data. The deal calls for Third Screen to provide access for Telephia's audience and demographic information to agency and publisher clients. >>

Friday, January 26, 2007

The new ad-serving platform, Vindico, offers more control to advertisers

Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>

Friday, January 26, 2007

Ad revenue up 20% for MSN

Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005. >>

Thursday, January 25, 2007

MySpace Is A Top Search Term

The share of social network marketing was ruled in 2006 by Newscorp.'s MySpace. But, the social networking giant also ruled search queries; a new frontier for the site. >>

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