BizReport : Search Marketing

Search Marketing

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Wednesday, January 10, 2007

Web Savvy Seniors Get Cranky

Baby boomers and seniors can now use a new search engine that returns suitable site suggestions. >>

Wednesday, January 10, 2007

Study: Mobile Shifting to Ad-Supported Base

By 2011 mobile advertising will rocket to $4.8 billion according to a new study from eMarketer, a boost to about 12% of the entire United States ad spend. In 2006, advertisers spent about $421 million on mobile ads, 2.6% of the whole ad spend. What is behind this massive jump? >>

Tuesday, January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Monday, January 08, 2007

“One Click” Mobile Search Offering

No more shortcodes or text message only results for mobile search firm 4Info.net. Beginning today, the company has upgraded their mobile search platform to allow for one-click online searches. >>

Saturday, January 06, 2007

Google Goes Gu Ge in China

Google, the world's largest search engine, has invested in China's Shenzhen-based video-download portal Xunlei Network Technology. >>

Friday, January 05, 2007

Google Passes Technorati in Search Traffic

Google is on the move again. The companies blog search engine is finally paying off. According to a new report, the Google blog search function has surpassed Technorati’s blog search in traffic. >>

Thursday, January 04, 2007

Local Search Drives Forward

Dash Navigation and search giant Yahoo have formed an alliance that will provide local search capabilities to people in their cars. Yahoo Local Search can be accessed through the Dash wireless automotive navigation system. >>

Thursday, January 04, 2007

MIVA Gets Google, Yahoo Gets Dropped

A search marketing partnership between Yahoo and search engine MIVA that dates back to 2001 is over. Google will replace Yahoo for the search engine according to papers filed Wednesday with the Securities and Exchange Commission (SEC). >>

Tuesday, January 02, 2007

Google Blog Search Traffic Surpasses Technorati

New data from Hitwise puts Google’s Blog Search web traffic share ahead of blogosphere stalwart, Technorati. >>

Thursday, December 28, 2006

Pixsy Releases Widget For All Websites

Pixsy Corporation, a relative newcomer to the search platform, has released a new search board that allows websites of all sizes to include a customizable search engine to their site. >>

Thursday, December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property. >>

Friday, December 22, 2006

Ask.com Asks For More

IAC’s Ask.com is betting on new features helping them close the gap on search front-runners Google, Yahoo and MSN Windows LiveSearch in 2007. >>

Thursday, December 21, 2006

Study: Yahoo Garners Most Page Views of 2006

Yahoo is the most trafficked website of the year, according to new data from Nielsen//Netratings. With more than 354 billion page views through November 2006, Yahoo blew away competitor Google which placed third. >>

Wednesday, December 20, 2006

Study: Google Searches Up 31%

Search giant Google is still leading the search pack, with nearly twice as many searches in November as closest competitor Yahoo. According to Nielsen//Netratings, users made 3.1 billion searches on Google alone in November. >>

Monday, December 18, 2006

Search Marketing Costs Up

The cost to search marketers rose in Q3, according to new research from DoubleClick. Conversion rates also showed a slight increase. >>

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