BizReport : Social Marketing

Social Marketing

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Thursday, August 02, 2007

Geographic targeting is key for social network marketers

New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key. >>

Monday, July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users. >>

Monday, July 30, 2007

Widgets bring traffic to social networks

There is more going on with widgets than simple syndication. According to a recent report from Quantcast, widgets are actually driving traffic to some social networking sites. >>

Thursday, July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising. >>

Tuesday, July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Friday, July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com. >>

Friday, July 20, 2007

Walmart.com launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities. >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Tuesday, July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>

Tuesday, July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according to new research from Nielsen//Netratings, traffic to MySpace only increased 30% between June 2006 and 2007. >>

Tuesday, July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late? >>

Monday, July 16, 2007

Advertisers disappointed with Facebook's CTR

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads? >>

Monday, July 16, 2007

Teens prefer real world not virtual activities

This may come as a surprise to some marketers, but the teen market may actually prefer real world fun - dating, games and shopping - to virtual alternatives. >>

Sunday, July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times. >>

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