BizReport : Social Marketing

Social Marketing

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Tuesday, March 06, 2007

MySpace to allow embedded Fox TV clips?

In a bid to increase revenue, MySpace may soon begin allowing users to embed video clips from certain Fox television shows into their profile pages. >>

Tuesday, March 06, 2007

Anheuser-Busch mingling with clubbers online

After a viral push in clubs and bars on the West Coast, Anheuser-Busch’s tie-up with MingleNow is pushed in to the limelight. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Friday, March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Friday, March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. >>

Friday, March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Thursday, March 01, 2007

Video website top ten

It won’t surprise many to hear that YouTube, MySpace and Google Video are listed as within the top ten video sites for January, 2007. However, it may surprise some to hear that a relative newcomer is trouncing all others in the page views per session stakes. >>

Wednesday, February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs. >>

Tuesday, February 27, 2007

Study: target men for online video conversions

Online video is beginning to garner more attention from average viewers with 4% of people over the age of 18 watching online videos daily and another 14% watching at least once each week. However, those numbers don't touch the number of traditional television viewers, according to a new study, which means targeting video is the key to conversions. >>

Tuesday, February 27, 2007

Traffic to YouTube rises despite Viacom pulling content

Despite Viacom’s demands to remove hundreds of thousands of videos from its site, YouTube still managed to double its average weekly traffic increase since the beginning of the year. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Tuesday, February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. >>

Monday, February 26, 2007

TNS Media Intelligence moves into analysis

Social media - blogs, viral video and other user generated content - is changing the way consumers interact with brands. This could be good as long as the interaction remains positive. To help track how brands are seen, TNS Media Intelligence is moving into the analysis realm with the purchase of Cymfony. >>

Wednesday, February 21, 2007

Will content filters for videos provide peace of mind?

Television and movie studios aren't going to let Napster-like software steal their product. Instead, they are among the first to embrace content-identifying software that could protect their investment - the shows they produce. But that software may come at a price - a loss of users - for social sites. >>

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