BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, May 14, 2008

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>

Wednesday, May 14, 2008

Is free the key to mobile video adoption?

The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach? >>

Tuesday, May 13, 2008

Will Yahoo Glue Pages stick?

Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. >>

Tuesday, May 13, 2008

Google Friend Connect: Socialising the web

The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website. >>

Tuesday, May 13, 2008

Nielsen: Social networkers are going mobile

Social networkers aren't content in going online with their friends; they want to take their friends mobile. According to a recent Nielsen Company report, just over 4 million US consumers access their favorite social sites via their mobiles. >>

Monday, May 12, 2008

Will consumers unplug TV services for online video?

Video content will soon be available to watch on a variety of devices other than a television set, so will this push consumers to disconnect their satellite or cable services? >>

Monday, May 12, 2008

Krillion: Shoppers spend 30% of time researching buys

As most e-tailers have discovered, having simple product descriptions on-site is not enough. Today's online shoppers need price comparisons, consumer reviews and product information, which is why many are turning to comparison shopping engines. >>

Monday, May 12, 2008

New blinkx offering matches text to video

Video advertisers could get a boost from the new blinkx Content Correlation Engine. The platform allows media companies to match text from websites to video on each of their pages, possibly turning more consumers into online video watchers. >>

Monday, May 12, 2008

Format Dynamics Prints Up Online Ads

A new type of ad is coming to the online space. Start-up Format Dynamics has created a print based ad format. The advertising and publishing platform inserts ads to the printed versions of a webpage. >>

Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Friday, May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Friday, May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Thursday, May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Thursday, May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Thursday, May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

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