BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, May 07, 2008

Increase in Internet radio listening among workers

A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>

Wednesday, May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Wednesday, May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>

Wednesday, May 07, 2008

Google opens television ad program to all marketers

Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers. >>

Wednesday, May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Tuesday, May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

Tuesday, May 06, 2008

New tool could make web development simpler

Having a web presence is a must these days but developing that presence is not easy, especially if you are starting from square one. A new tool from Fresh Tilled Soil could make the process simpler. Rapid Web Prototyping gives developers guides to use while developing HTML/CSS web pages, speeding up the process. >>

Monday, May 05, 2008

Gartner: Email, Search still tops for consumers

Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>

Monday, May 05, 2008

Marchex to provide in-call mobile ad solutions

Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. >>

Monday, May 05, 2008

Survey: Marketers prefer own custom content

According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>

Friday, May 02, 2008

Gas prices drive consumers online

It would seem that even high gas prices can’t deter Americans from shopping. If they can’t afford the gas to get to the stores, they go online. >>

Friday, May 02, 2008

ADSDAQ Exchange could help publishers increase their reach

Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ Exchange which purports to help publishers extend their reach for campaigns. >>

Friday, May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call a better call for most advertisers. >>

Thursday, May 01, 2008

Matures online an overlooked audience

It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>

Thursday, May 01, 2008

eDrugSearch combines comparison shopping with social networking

Move over comparison shopping engines which only list different prices for products. eDrugSearch has combined comparison shopping with social networking - and in the process has generated more than $2 million for it's member pharmacies. >>

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