BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Tuesday, June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience. >>

Monday, June 09, 2008

Vidsense launches PPC video network

Rather than simply delivering video to consumers, Vidsense is relaunching to provide video watching consumers to advertisers. The new video advertising network is pay-per-click based. Vidsense won't lose the video distribution, rather they are betting that providing television and movie clips will continue to drive traffic - and in-market consumers - to their new advertising units. >>

Monday, June 09, 2008

Why an online search doesn't mean an online purchase

For years, marketers have thought that if a consumer searched for and found a product they would buy it. New research indicates that an online search doesn't necessarily mean an online or offline purchase. >>

Saturday, June 07, 2008

Can Oprah help your brand?

The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In case you've been living under a rock, Oprah runs at least one giving program each season. The problem is how to get media-mogul Oprah - or her producers - interested in your brand. Here are a few tips. >>

Thursday, June 05, 2008

Collective Media's Personifi purchase enhances targeting

Online advertising network Collective Media is beefing up their targeting abilities. This week they announced they were buying ad-targeting firm Personifi. The purchase solidifies the targeting capabilities of Collective Media's network, an important solution for online marketers. >>

Wednesday, June 04, 2008

IAB-Europe: Online European ad spend up 40%

More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Tuesday, June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>

Monday, June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Monday, June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>

Friday, May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

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