BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, August 19, 2008

Online video, ad spend forecasts lowered by eMarketer

Don't start counting all of those revenue numbers just yet. Eight months into a year that was supposed to show huge boosts by online advertisers, one firm has lowered their forecast expectations. Late last week, eMarketer revised both their online advertising and online video spend numbers. >>

Monday, August 18, 2008

Is a micro-site good for business?

A website is a website is a website, right? Not really. The best websites out there do two basic things: provide content surrounding the product while enhancing the brand. A new offering from MerchantCircle allows businesses of all sizes to create an online presence virtually in an instant. >>

Monday, August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among B2B marketers. The report finds that in 2008 nearly $40 million will be spent on social network advertising by B2B marketers. >>

Thursday, August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets. >>

Thursday, August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads; ScanScout's video network allows marketers to target, optimize and deliver ads to consumers. >>

Thursday, August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click campaigns. By optimizing different keywords for the two areas, marketers can get more bang for their buck. >>

Wednesday, August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several signs pointing to a resurgence for online advertising throughout the remainder of 2008. >>

Tuesday, August 12, 2008

Search engine use on the up

The number of Internet users currently using search engines is at a new high, according to recent research from the Pew Internet & American Life Project, and starting to catch up with email as the most popular online activity. >>

Monday, August 11, 2008

Are You Serving Ads In the Right Online Places?

A new report from Mediamark Research & Intelligence (MRI) sheds light on how ads are being served across America - and in turn how Americans are responding to those ads. Are your online ads being shown in the right places? >>

Friday, August 08, 2008

Are consumers really engaging with your site?

Consumer engagement is crucial whether your site is an ecommerce hub or the product page from a manufacturer website. How can you better engage the audience? Simply by improving the quality of the content delivered to the consumer base. However, you may not know how well the content on your site is engaging the audience if you don't have the correct metrics in place. A recent report from Forrester research shows how to better engage the audience. >>

Friday, August 08, 2008

What do mobile users really want from video?

Any time a new content choice is given to consumers, marketers are going to rush to figure out exactly what users really want from the new offering. Mobile video is the latest opportunity that has at least a few marketers scratching their heads. Do consumers want user-generated content or to watch a favorite TV show? Will the consumer watch a pre- or post-roll ad? >>

Thursday, August 07, 2008

College students study brands for social responsibility

College students are wealthier than in previous years, representing $53 billion in discretionary buying power, and there are more of them, which is great news for retailers. But there’s a catch. To pique their interest in your brand you’ll need to exhibit a commitment to being “socially responsible”. >>

Wednesday, August 06, 2008

Social media ousting email?

The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey. >>

Wednesday, August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers and publishers, optimizing or personalizing the content offers to user interests is even more important. Enter a new service from ChangingWorlds which tracks users' habits and offers content based on their prior choices. >>

Tuesday, August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. >>

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