BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Monday, March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>

Monday, March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Monday, March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

Burst deploys in-banner video ads

Online marketers may want to pay special attention to a new offering from Burst Media. Along with rich media firm PointRoll, Burst has rolled out their video advertising channel which also includes the ability to launch video in banners. >>

Friday, February 29, 2008

CheckM8 allows publishers ad control

Allowing online publishers to conceive of and create their own rich media campaigns is becoming a hot ticket for many ad providers. Publishers and marketers like having the control to create and change campaigns immediately. CheckM8's new platform is one of many which will allow online publishers greater control and access to their online campaigns. >>

Thursday, February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>

Thursday, February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

Thursday, February 28, 2008

Hearst taps Yahoo! Buzz for content distribution

Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose what content is the most buzzworthy. >>

Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Wednesday, February 27, 2008

CitySearch, Marchex enter content, advertising partnership

A new content and advertising partnership between IAC's CitySearch and Marchex, a local online ad company, could open up new consumers to both platform. The partnership will distribute CitySearch's content and ads to a new user base and will offer Marchex new content for its network. >>

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