BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, April 02, 2008

Metaversatility, GSD&M partner for virtual research

With more users logging on to sites like SecondLife and more businesses creating a virtual world for their products it was only a matter of time before someone began measuring the virtual centers. Enter GSD&M Idea City, a marketing/advertising organization, and Metaversatility, a virtual world development company, who are partnering to provide businesses with research targeted for the virtual realm. >>

Tuesday, April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Tuesday, April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Tuesday, April 01, 2008

Google to open AdWords to broadcasters "very soon"

So far only broadcast television stations which were invited could participate in Google's television brokering platform. That could be changing, as sources report Google will be opening the program to all broadcast stations very soon. >>

Monday, March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Monday, March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Monday, March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012. >>

Friday, March 28, 2008

Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm. >>

Thursday, March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits. >>

Thursday, March 27, 2008

Emerging Media Buying Service launched by Catalyst

Online video, online gaming, social networking. All of these emerging markets are hot properties for marketers but many advertisers aren't sure how to utilize these new markets. Enter a new platform from Catalyst for emerging markets. >>

Tuesday, March 25, 2008

YellowPages, SuperPages lead classifieds category

There are two main sources for yellow pages advertising according to a new report from comScore: YellowPages.com and SuperPages.com. The report finds that YellowPages.com and Superpages.com accounted for more than 40% of yellow pages searches during Q4, 2007. >>

Tuesday, March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium. >>

Tuesday, March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic. >>

Tuesday, March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

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