BizReport : Trends & Ideas

Trends & Ideas

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Monday, January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Friday, January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Thursday, January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Thursday, January 17, 2008

Gigya puts widgets in ad network

Advertising networks can be a huge help to many marketers. Because so much ad space is "left-over" each year, networks allow marketers to buy remnant inventory easily and can put their ads before more users. A new ad network puts a new spin on the trend by creating a widget network. >>

Thursday, January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product hubs and how social networks can help their ROI. A new tool could help marketers analyze ads for the best return on investment. >>

Wednesday, January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. >>

Wednesday, January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Wednesday, January 16, 2008

Matching ads with patterns, not keywords

Contextual ad company Proximic has announced big news. Not only has it scored an ad inventory to die for, but it’s also put a new spin on contextual advertising. >>

Wednesday, January 16, 2008

Why health marketers should embrace social platforms

Health marketers may get an unexpected boost from social networking platforms. That is the word from a recent iCrossing report which indicates that the Internet in general and social hubs in particular may be a big influence over consumer decisions when it comes to their health care, health planning and health research. >>

Wednesday, January 16, 2008

Toolbar puts coupons at shoppers fingertips

If you want to attract more online shoppers, you want to give them a reason to shop online. The best reason is usually an offer - a percentage off, free shipping or a dollar off offer. Some shoppers will look for these offers for hours but a new tool could shave some of that "search" time - and bring more shoppers to your etailing site. >>

Tuesday, January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Tuesday, January 15, 2008

AdReady makes display ads simple

If you're looking for a way to expand your reach but don't have a lot of expendable cash the ad platform from AdReady could be the solution. Since the launch in October local advertisers and national brands have made strides onto the Internet with the ready-made ad platform. >>

Tuesday, January 15, 2008

Nielsen tracks 2007 trends

2007 may be over but there is much to learn from the past year for online marketers. To help with that Nielsen//Netratings has released a look-behind to track the trends that were in 2007. The research firm tracked everything from popular television shows to how advertisers spent their money during '07. >>

Monday, January 14, 2008

Study: Consumers are concerned with "sustainability"

Don't ignore all of the press that green products are getting. According to a recent study from Information Resources, Inc., about half of US consumers consider sustainability when choose consumer packaged goods (CPG). >>

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