BizReport : Trends & Ideas

Trends & Ideas

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Monday, September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Monday, September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new websites. >>

Friday, September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Thursday, September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand. >>

Thursday, September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience composition. >>

Thursday, September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

Thursday, September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make sure ads placed next to the content are contextually relevant. >>

Wednesday, September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

Wednesday, September 17, 2008

Shopatron launches ecommerce solution

In this troubling economy, many etailers are considering costly upgrades to their existing online hubs; upgrades that could set them back because consumers aren't buying as many goods. A new solution from Shopatron could change that by offering etailers the ability to offer real time information without costly upgrades. >>

Tuesday, September 16, 2008

comScore M:Metrics: U.S./Europe mobile search grows

The number of mobile subscribers accessing the Internet via their phones across Europe and the U.S. continues to rise, as does the use of mobile search, according to recent figures released from comScore M:Metrics. >>

Tuesday, September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily as they do search campaigns. >>

Tuesday, September 16, 2008

Female gamer demographics, growth among girls and grannies

Dress-up and doily-making have been replaced by digital activities such as virtual worlds and card games. comScore has put figures against the obvious trend that girls and women are just as likely to be found participating in online games as boys and men. >>

Thursday, September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. >>

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