BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, August 08, 2007

Incentives may help magazines regain a foothold

Magazine publishers are jumping to incentivize their products, hoping that offering freebies will help them increase their flagging profiles. Online video ad network AdPerk is helping, offering users who watch online videos free magazines. >>

Wednesday, August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>

Tuesday, August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages. >>

Tuesday, August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>

Monday, August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies. >>

Monday, August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Monday, August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Thursday, August 02, 2007

Amazon to enter web payment service arena?

Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later? >>

Thursday, August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs. >>

Thursday, August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. >>

Wednesday, August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. >>

Wednesday, August 01, 2007

Magazines buying existing web brands

As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. >>

Tuesday, July 31, 2007

AdWords clients given Campaign Optimizer tool

Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working. >>

Tuesday, July 31, 2007

Yahoo refines pre-search query function

Back in 2004, Google launched its pre-search query function, Google Suggest. In June this year Ask3D was launched, offering a similar query refinement feature and more recently Yahoo has jumped on the pre-search query bandwagon with Search Suggest. >>

Tuesday, July 31, 2007

NYTimes.com launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

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