BizReport : Trends & Ideas

Trends & Ideas

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Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

Wednesday, May 16, 2007

European travel sites see 6% increase

Spring and summer travel plans helped travel sites see a nice boost in March. According to the latest numbers from comScore, over half of the online European population (108 million users) visited a travel hub during the month. >>

Wednesday, May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Monday, May 14, 2007

Study: 27% go online for fun

Online marketers have long wondered exactly how users spend their time online. A new Media-Screen study sheds light on the online activities of broadband users. According to the research more users are going online for entertainment than ever before. Can marketers take advantage of more users looking for fun video clips, playing games or social networking? >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

Wednesday, May 09, 2007

Yahoo upgrades to user-generated travel info

Online travel hubs like Priceline, Expedia and Travelocity were the first to begin including more user generated content amongst their travel blogs, reviews and information. Now Yahoo has created a more user-friendly travel site, hoping to encourage more consumers - and advertisers - to use their hub to plan trips. >>

Tuesday, May 08, 2007

Lifestyle changes interest spring web surfers

With spring in full swing, American consumers are researching home improvements, new home and car purchases and spring/summer vacations. >>

Monday, May 07, 2007

Social and travel sites gain traffic in Europe

Staying connected seemed to be on the minds of more European web-surfers throughout the month of March. According to online measurement firm comScore, social networking sites were the destinations of choice for French and UK browsers. >>

Friday, May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc. >>

Friday, May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>

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