BizReport : Trends & Ideas

Trends & Ideas

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Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Friday, April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Wednesday, April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Wednesday, April 18, 2007

Fraction of Web 2.0 website visitors participate

New research appears to show that Web 2.0 sites, where users can upload their own content, are full of lurkers, not participators. >>

Tuesday, April 17, 2007

More online stores offering non-traditional payment methods

Slowly, but surely, online stores are beginning to offer non-traditional methods of payments on their websites. >>

Tuesday, April 17, 2007

More teens using legal online music download services

The number of American and Canadian teens downloading music from legal online music services has increased, says a new report. >>

Monday, April 16, 2007

Target young for online video

Online video is quickly becoming the new buzzword for online marketers, but few have figured out how to harness the power. Should they target boomers? News hounds? Entertainment gurus? The answer, according to a new study, is no. To all of the above. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

Thursday, April 12, 2007

Monster to power broadcaster's job listings

Advertisers have another option when it comes to marketing on broadcast television websites: job listings. A new partnership will provide Monster.com job listings to Internet Broadcasting websites. >>

Wednesday, April 11, 2007

Wilfers waste time on the web

The internet has spawned a new group of individuals who aimlessly wander the web and who are not quite sure what they logged on for. >>

Tuesday, April 10, 2007

What to consider when choosing an ad network

Recent surveys have pointed to the growth of online advertising in nearly every sector, but few have hit on how advertisers are increasing their spending. Very few are taking the do-it-yourself approach of buying direct from websites and publishers. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

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