BizReport : Trends & Ideas

Trends & Ideas

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Thursday, April 05, 2007

NBC leads broadcasters' websites

Network television websites are fast becoming an online favorite. Whether users want the latest news or show information, they are logging on faster than ever. >>

Thursday, April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Tuesday, April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Tuesday, April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Tuesday, April 03, 2007

Compete.com launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”. >>

Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Monday, April 02, 2007

Washington Post bets "stuff" will build loyalty

Read stories, collect points, get stuff. That is the premise behind the Washington Post's new loyalty program. The more stories readers read online, the more points they build up and the more things they can get with those points. >>

Monday, April 02, 2007

NAA: Newspaper websites boost readership

The latest data from the NAA’s NADbase, which combines total audience readership with Nielsen//NetRatings’ and Scarborough Research’s print and online data, has shown that newspaper websites are contributing to rising readerships. >>

Thursday, March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts. >>

Thursday, March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens. >>

Wednesday, March 28, 2007

Mobile ad network launched by Yahoo

Online giant Yahoo is the latest company to branch out to mobile advertising. With the launch of the Yahoo! Mobile Publisher Services, the company is reaching out to online advertisers, publishers and content producers in a big way. >>

Tuesday, March 27, 2007

TV Guide's video search engine to launch soon

In an effort to ramp up their online profile, TV Guide is set to launch an online video search engine. After spending 53 years guiding viewers to programming, it seems fitting that the broadcasting staple would move to do the same with online video. >>

Tuesday, March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

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